The Camden Group, one of the nation’s leading healthcare business advisory firms, announced its annual forecast of the “Top 10″ trends and challenges in the nation’s healthcare industry. The continuing effects of the Great Recession and expected healthcare reform are the driving forces behind many of the 2010 “Top 10″ trends. The Camden Group expects that in the year ahead there will be increased momentum around major healthcare industry themes, such as efficiency and integration, quality improvement, cost reduction and information technology.

“With the overall economy finally emerging from the last year’s brutal recession, the healthcare industry is facing a new year that will continue to pose serious challenges, but also offer opportunities to smart players that can adapt quickly to rapidly changing realities,” said Steven T. Valentine, President of The Camden Group. “Healthcare reform is of course the elephant in the corner right now, and the entire industry is anxiously waiting to see how reform really pans out once it becomes law, as expected.”

Valentine continued: “Beyond reform, however, there are numerous other industry trends that we expect to pick up speed in 2010, creating both winners and loser in a healthcare sector that is undergoing the most profound change in history.”

The see the list of the “Top 10″ trends and challenges that The Camden Group predicts will have a major and continuing impact on the healthcare sector during 2010 click here .